Purple Is The Color Of The Year For 2018

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The color of the year for 2018 is a vivid purple, according to Pantone, which gives the title to a new hue every December. Specifically, "PANTONE 18-3838 Ultra Violet" is the chosen hue. ("Ultra violet" with a space, we'll note: actual "ultraviolet" light is, by definition, invisible.) Each color of the year encompasses something about fashion, decorating and design trends while also reflecting "what's needed in our world today," the Pantone Color Institute's vice president, Laurie Pressman asserted in a statement . Lat year's color of the year was a "life-affirming" shade of green . The year before was a pairing of rose quartz and serene blue that was seen as anti-stress while also nodding toward gender fluidity, Pantone said . So. What does purple...

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