Advertising On Facebook: Is It Worth It?

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https://www.youtube.com/watch?v=mZxenUmWsac Advertisers love Facebook. In fact, they pour money into it. The company's financial results say it all: Facebook raked in over $13 billion from ads just in the last quarter. A new lawsuit is now asking a basic question: Are those ads working? The lawsuit, filed by InvestorVillage.com , claims that Facebook misleads advertisers about how effective it is. "Facebook's advertising pitch is that you can put into the program exactly your target audience," says Seth Lesser, a lawyer who representing InvestorVillage in the case. "Facebook says, we can get you those such people at 89 percent accuracy." InvestorVillage, a site that offers online discussion forums on investing, recently spent around $1,600 on two...

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Advertising On Facebook: Is It Worth It?

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