The Power Of Television Advertising Walkouts

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Copyright 2017 NPR. To see more, visit ROBERT SIEGEL, HOST: Bill O'Reilly's departure from Fox News was hastened when advertisers abandoned his show in droves. "The O'Reilly Factor" was a big moneymaker for the network, but many advertisers didn't want to be associated with the program once it became known that the anchor and the network had paid $13 million to settle sexual harassment allegations against him. These developments demonstrate how advertisers can influence the fate of even a popular cable news show, and it raises questions about how this might affect the profitability of Fox News. Well, writer Jeanine Poggi of Advertising Age joins us from New York to tackle those questions. Welcome to the program. JEANINE POGGI: Thanks for having me....

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