How To Get Meat Eaters To Eat More Plant-Based Foods? Make Their Mouths Water

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By now, you've likely heard the argument to eat less meat for the health of the planet . Heck, even Beyoncé has been pushing this message , dangling the prospect of free concert tickets for life before fans to raise interest in plant-based eating for the environment. But if you're an omnivore starving while staring at a menu, it can be hard for the future of planet Earth to compete with the appeal of a big, juicy burger. "The language for meat, and beef in particular, just sounds so much more delicious," says Daniel Vennard . And labels like "meat-free," "vegan," and "vegetarian" tend to be turn offs for consumers. "People don't create positive associations with how it's going to taste and don't feel it's very indulgent." And that's a real problem...

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How To Get Meat Eaters To Eat More Plant-Based Foods? Make Their Mouths Water

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