Some people pay $200 a month on the golf course or a fancy cable TV package, says David Westbrook, a hospital executive in Kansas City, Mo. His splurge? He pays Dr. John Dunlap $133 a month for what he considers exceptional primary care. "I have the resources to spend a little extra money on my health care to my primary care physician relationship," Westbrook says. "Because I have that access — and am very proactive in managing my personal health — I think I'm going to be healthier." That $133 is in addition to Westbrook's monthly insurance premium, which he still needs to cover whatever Dr. Dunlap can't handle in his primary care practice, like specialist visits, hospital care, and more. For that fee, he has access to "concierge medicine" perks: a...
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'Concierge' Medicine Gets More Affordable, But Is Still Not Widespread