https://www.youtube.com/watch?v=5lutHF5HhVA Sometimes, it's the Internet of stings. Juicero, a startup that sells a pricey juice press , found that out firsthand. The company's Wi-Fi-enabled machine produces cold-pressed juice out of packets sold exclusively to owners via subscription. Received as both Silicon Valley cautionary tale and commentary on conspicuous consumption, Juicero's story was chronicled this week in a Bloomberg News piece . The article pointed out how the original pitch — specialty juice, at home, by way of the Internet of things — excited venture capitalists in Silicon Valley. Major investors, including Google's venture capital arm, poured money into founder Doug Evans' idea, wagering the subscription model could strike gold like it...
READ MORE >
Juicero CEO Says Luxury Juicer Is 'Much More' Than Juice; Internet Is Unimpressed