Juicero CEO Says Luxury Juicer Is 'Much More' Than Juice; Internet Is Unimpressed

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https://www.youtube.com/watch?v=5lutHF5HhVA Sometimes, it's the Internet of stings. Juicero, a startup that sells a pricey juice press , found that out firsthand. The company's Wi-Fi-enabled machine produces cold-pressed juice out of packets sold exclusively to owners via subscription. Received as both Silicon Valley cautionary tale and commentary on conspicuous consumption, Juicero's story was chronicled this week in a Bloomberg News piece . The article pointed out how the original pitch — specialty juice, at home, by way of the Internet of things — excited venture capitalists in Silicon Valley. Major investors, including Google's venture capital arm, poured money into founder Doug Evans' idea, wagering the subscription model could strike gold like it...

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